REINTERPRETATION OF URBAN COUTURE

MERARICA
MERARICA IS A BRAND NEW STORY OF COUTURE: RELENTLESSLY RADICAL, YOUTHFUL YET MATURE, EFFORTLESS IN ITS GLAMOUR, CONFIDENT YET HUMOUROUS, AND UNDENIABLY FEMININE.
THIS IS THE NEW VISION OF TOUGH, URBAN STRENGTH FOR WOMEN

MERVE ÜRÜNDÜL
BEFORE ESTABLISHING MERARICA IN 2011, HEAD DESIGNER MERVE ÜRÜNDÜL STUDIED FASHION DESIGN IN PARIS AT ESMOD(ECOLE SUPERIEURE DES ARTS ET TECHNIQUES DE MODE). SHE PARTICIPATED IN FINE ARTS, TEXTILE, PATTERN MAKING AND HAUTE COUTURE PROGRAMS AT PAA(AMERICAN ACADEMY OF PARIS). DURING HER INTERNSHIP AT GIVENCHY, MERVE WORKED IN THE COUTURE ATELIER ON PATTERN MAKING AND IN THE DESIGN STUDIO ON EMBROIDERY. PRIOR TO LAUNCHING MERARICA, SHE ALSO WORKED FOR BEYMEN AND PARKBRAVO IN TURKEY.